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Launch-and-Burn Marketing

When your entire revenue strategy is built on big launches, you create these problems:​

• Fatigue. Your list tunes out after the fourth “last chance” email.
• Gaps. Months go by with no sales while you “recover.”
• Inconsistency. You rely on adrenaline instead of a system.

That’s why most entrepreneurs feel trapped—they think they either have to sell too much (and burn people out) or sell too little (and run out of cash).